Retaining customers is the lifeblood of any successful clothing brand. We’ve seen many fashion brands exit the runway early because their customers hopped on the next hottest thing, forgetting all about them. And we’ve seen brands that have existed for more than three generations and are still going strong just because their customers (and, by extension, their families) are loyal to them.
While discounts and promotions can provide your business with a short-term boost, they’re not enough to create lasting customer loyalty because even your competitors can give those. If you want to keep your customers happy and loyal, you’ll need a strong loyalty program for your business.
Take, for example, the famous clothing retailer Zara. They created a loyalty program by offering customers a chance to earn rewards for recycling their old clothing items. Not only does this promote sustainability, it also gives customers an added incentive to shop at Zara constantly.
In this article, we’ll explore the latest and most innovative customer loyalty program ideas for clothing stores. From tiered reward systems to personalized experiences, we’ll show you how you can keep your customers coming back for more.
So, whether you’re just starting or looking to revamp your existing program, grab a cup of cappuccino and dive into the world of creative and practical customer loyalty ideas for clothing stores. By the end of this article, you’ll clearly understand how to create a loyalty program that will boost your sales and develop a sense of community and brand loyalty among your customers.
Vouchers for referrals
#twinning is something that has gained popularity recently. Customers love wearing matching clothes with their friends or significant others. This trend is an excellent opportunity to incentivize your customers to bring their friends shopping.
One of the things you can do to encourage this consumer behavior is to reward referrals to your customer loyalty programs. You can generate a unique code for your existing loyalty program members. Then they can share this code with their besties to get a shared discount.
Take this to the next level by suggesting outfits and products they can use for their next #twinning photo.
Promos that promote referrals are an excellent way to gain new customers and loyalty program members without spending a lot on advertising campaigns.
Tiered discounts based on the number of clothing bought
Most loyalty rewards program rewards their customers with the same amount of points no matter how much they spend. Although this simplifies the job, it’s a bit unsatisfying for their customers, who tend to spend more.
This is why some brands tend to segment their rewards based on spending. Think about silver, gold, diamond, and platinum rewards programs.
Although this is an excellent medium to long-term strategy, especially for brands with high purchase frequencies, it’s less effective for seasonal brands.
What you can do instead is to give discounts based on how much they spent on a given day (or how many articles of clothing they bought). This encourages them to increase their basket size for every transaction.
Early access to new collections
Early access features are one of the best loyalty strategies, especially if one of the critical drivers of your business is trendiness. This is because people would do anything to be the first to get their hands on the latest items – think long lines for the iPhone’s release.
Like tech-heads, fashionistas are trendsetters – they love to be the first to wear trendy clothes and be seen with the most fabulous outfits.
One strategy you can implement to get more people to sign up for your loyalty program is first giving members access to your latest drops. This would entice all the fashionistas to sign up for your loyalty program in the hopes of being the first to wear your next hottest drops.
Free alteration services
Well-fitting clothes are one of the hallmarks of a great fashion sense. This is why people still go to tailors and alteration shops to get their clothes fitted and adjusted to their bodies.
Offering members of your loyalty program free alteration services is one excellent way to get more people to sign up. That’s because it’s not only convenient, but it also saves them money to get their clothes altered.
And since not many brands offer alteration services, this can also be your brand’s competitive advantage in the market.
Partner with Instagrammable places
Your customers love to take and upload photos of their #ootds on social media. So, what better way to get them to take pictures of your clothes than to bring them to Instagrammable spots where they want to be seen?
Partnering with “aesthetic” and giving your loyalty program members exclusive discounts would be a win-win-win for all parties. It would encourage more people to sign up for your loyalty program and encourage more purchases. Plus, it’ll give you more user-generated content. Then, it’ll be a fun experience for your customers – which ultimately increases their brand love for you. And it will be a win for your partner establishment because they can raise brand awareness.
Take this to the next level by having a different partner unlocked monthly, so customers would be enticed to buy from you frequently.
Customer loyalty programs have the potential to revolutionize the way clothing stores attract and retain customers. From tiered reward systems to personalized experiences, the options are endless.
Remember, the key to a successful customer loyalty program is to think outside the box and offer something unique that sets your brand apart from the rest. Whether it’s free alterations, a recycling rewards program, or something else entirely, the possibilities are limited only by your imagination. So, embrace the opportunity to create a loyalty program that reflects your brand’s values and mission, and watch as your customer retention rates soar.