In today’s competitive marketplace, businesses are constantly looking for ways to gain a competitive edge and retain loyal customers. One effective strategy that many companies use is a customer loyalty program. These programs offer rewards and incentives to customers who make repeated purchases or engage with a brand in various ways. In this article, we will learn what a customer loyalty program is and its impact on your business. 

What is customer loyalty? 

Customer loyalty is the willingness of your customers to continue buying from your business. Some of the crucial factors why customers become loyal to a company are: 

• • The quality of products and services you offer;
  • The level of customer service you deliver;
  • The overall value and experience they receive from you.

Your loyal customers are often more likely to make repeated purchases, refer their friends and family to your brand, and provide positive feedback. All essential aspects to help your business grow and thrive.

What is a Customer Loyalty Program

A customer loyalty program is a marketing strategy businesses use to build a strong relationship with their customers so they become loyal customers. 

These programs are designed to incentivize regular purchases of your products or services from your business. Usually, these come in the form of points, discounts, or other exclusive rewards to customers who make repeated purchases or engage with the brand in various ways. 

Another way successful businesses build a successful customer loyalty program is by refining the customer experience, innovating their products, and continuously engaging with their customers. 

Customer loyalty programs aim to foster customer loyalty and build long-term customer relationships. This strategy can help a business retain loyal customers, increase sales and revenue, and reduce marketing and acquisition costs.

What are some examples of Customer Loyalty Programs?

Many small and medium business owners and managers believe they need to keep getting new customers to grow their sales and become more profitable. However, customer acquisition is one of the most expensive investments a business can make and usually leads to a negative profit margin.

Successful brands like Sephora and Starbucks understand that profitability and business growth don’t come from getting more new customers daily. For both brands, more than half (80% for Sephora; 53% for Starbucks) of their annual revenue comes from customers enrolled in their respective loyalty programs.

Allcard held a webinar last Thursday, as it highlighted its ARIS solution.  It was co-hosted by Allcard Technologies, the IT services arm of Allcard and its regional office for Visayas and Mindanao, The Hive.

Ms. Kristel Cue-Lee, the Managing Director of Allcard Technologies, presented ARIS as the first step that any city or municipality could take towards their digital transformation initiatives.  With ARIS, they could implement their own resident identification system which could help them execute localized programs and activities efficiently within their own communities

The demonstration conducted by Mr. Ivan Guevarra, the Requirements Analyst for Allcard Technologies, further showed how ARIS is uncomplicated and flexible to use whether using a plastic card, a digital ID or even facial recognition technology to identify the residents.

Overall, the webinar was a success with 80 participants in total from different LGU’s in Manila and as far as Visayas and Mindanao.  In his closing remarks, Mr. Carlos Jarlego, Allcard’s Sales Manager for Government Sector, is positive that ARIS is the first step towards the future of digital transformation. Click on the video below for his closing remarks in full.

Many Filipinos still do not have basic identification, with the implementation plans for a national ID still underway. More local government units are therefore putting it upon themselves to issue their own ID, seeing the need to provide one for their residents especially because of the quarantine.

To fulfill this demand, AllCard has launched ARIS – a platform created for cities and municipalities to manage their own resident communities. It allows them to understand the profile of their residents, and eventually be able to communicate and engage with them. The solution has minimal components and is easy to set up, covering the basic functions of a resident identification solution such as data capture and ID card printing integration.

Using facial recognition technology, ARIS also has the ability to instantly identify if a person belongs to a specific community. LGUs have a choice to issue a physical or digital ID, and they can use the platform for various applications like security checkpoints or benefit disbursement.

With this new solution, AllCard endeavors to empower government with modern technologies to aid in its digital transformation initiatives.

With the government preventing traditional face-to-face learning, AllCard remains committed to providing its clients in the education sector with solutions to solve the challenges brought about by the COVID pandemic.

AllCard has partnered with Germany-based Cybernetyx to bring its new e-learning solution—Kneura—to the Philippines. As opposed to other learning management systems focused solely on remote learning, Cybernetyx promotes blended learning–the ability to equip physical classrooms with smart technology to integrate them with a school’s e-learning infrastructure, for when students eventually go back to school. Using Cybernetyx’s smart devices, every TV or monitor can be converted into a touch screen, integrated with its Kneura virtual classroom platform.

Kneura itself is more than just a communication platform like Zoom or Microsoft Teams. It has built-in content creation tools and access to AI-curated content, eliminating the need to use any third party apps for creating lessons. The interactive whiteboard acts as a collaborative canvas, with built-in video conferencing and chat functions for live virtual instruction. Assessments are also done through the platform, with powerful functions like an AI-powered automatic question generator and pre-defined question options. Teachers never have to grade another manual worksheet again, with students getting instant results after completion.

One of its most unique features is the use of artificial intelligence (AI) to create personalized learning recommendations. The system creates a digital profile of each student, based on performance, background, personality and other factors. This helps teachers address the individual needs of students to be able to tailor their teaching approach.

“We’re very excited to bring this new platform to the Philippine market,” says Education Sales Manager Dennis Delos Reyes. “The pandemic has forced schools to expedite their digital transformation, and we believe this is a good opportunity to innovate the way we educate the next generation.”